Medibank Uniform Case Study
In 2015, Medibank teamed up with us to create uniforms that captured their revamped brand vision.
Reflecting their customer-centred approach, the new Medibank uniform needed to showcase their vibrant new colour palette and include unique elements that highlighted their individual-focused vision.
Medibank Uniform Case Study
In 2015, Medibank teamed up with us to create uniforms that captured their revamped brand vision.
Reflecting their customer-centred approach, the new Medibank uniform needed to showcase their vibrant new colour palette and include unique elements that highlighted their individual-focused vision.
PROJECT SUMMARY
750+
Team Members
95+ Locations
Australia Wide
Retail Uniforms
& accessories
Project Start
2015
PROJECT SUMMARY
750+ Staff
95+ Locations
Retail Uniforms
Started 2015
Custom Uniforms
Medibank’s rebranding called for uniforms that popped with colour and screamed individuality. We brainstormed with Medibank using mood boards and garment samples, resulting in a bold, oversized abstract pattern inspired by modern art in their brand colours.
- Soft Knit Tops and Wrap Dresses: These pieces flaunted the new abstract print, making each garment a unique statement.
- Custom Check Shirts: Red and navy shirts provided a sharp contrast to the abstract pieces.
- Bespoke Polo Shirts: Crafted in Medibank’s signature red, offering a polished yet comfy option for casual days.
Custom Uniforms
Medibank’s rebranding called for uniforms that popped with colour and screamed individuality. We brainstormed with Medibank using mood boards and garment samples, resulting in a bold, oversized abstract pattern inspired by modern art in their brand colours.
- Soft Knit Tops and Wrap Dresses: These pieces flaunted the new abstract print, making each garment a unique statement.
- Custom Check Shirts: Red and navy shirts provided a sharp contrast to the abstract pieces.
- Bespoke Polo Shirts: Crafted in Medibank’s signature red, offering a polished yet comfy option for casual days.
Stock Service Uniforms
To keep things consistent and stylish across all branches, we introduced stock service styles that perfectly complemented the custom pieces. This approach ensured Medibank staff looked sharp and felt comfortable, all while keeping stock commitments manageable and efficient.
- French Navy Suiting Pieces: Blazers, trousers, and skirts that mix and match seamlessly with tops and shirts for a polished, professional look.
- Milano Knitwear: An innovative range, first in Australia, offering a casual alternative to traditional knitwear with exceptional stretch, recovery, durability, and colourfastness.
- Puffer and Softshell Jackets: Ideal for chilly days, these jackets combined style and functionality in a cosy package.
- Centre Pleat Blouse: Available in striking red and navy, these blouses added a touch of elegance to the professional attire.
Stock Service Uniforms
To keep things consistent and stylish across all branches, we introduced stock service styles that perfectly complemented the custom pieces.
This approach ensured Medibank staff looked sharp and felt comfortable, all while keeping stock commitments manageable and efficient.
- French Navy Suiting Pieces: Blazers, trousers, and skirts that mix and match seamlessly with tops and shirts for a polished, professional look.
- Milano Knitwear: An innovative range, first in Australia, offering a casual alternative to traditional knitwear with exceptional stretch, recovery, durability, and colourfastness.
- Puffer and Softshell Jackets: Ideal for chilly days, these jackets combined style and functionality in a cosy package.
- Centre Pleat Blouse: Available in striking red and navy, these blouses added a touch of elegance to the professional attire.
National Roadshow
To launch the new uniforms, we hit the road with a national tour and a fashion show. Over three weeks, our stylists visited Medibank branches to show off the new uniforms and offer personalised fitting sessions and styling advice. This hands-on approach let staff see, feel, and try on the garments, generating excitement and engagement.
The fashion show was the highlight of the tour, with Medibank team members strutting their stuff alongside professional models. This event celebrated the new collection and fostered pride and unity among the staff. The positive feedback and enthusiasm confirmed the success of the new uniform launch, showcasing Medibank’s commitment to innovation and quality.
National Roadshow
To launch the new uniforms, we hit the road with a national tour and a fashion show. Over three weeks, our stylists visited Medibank branches to show off the new uniforms and offer personalised fitting sessions and styling advice. This hands-on approach let staff see, feel, and try on the garments, generating excitement and engagement.
The fashion show was the highlight of the tour, with Medibank team members strutting their stuff alongside professional models. This event celebrated the new collection and fostered pride and unity among the staff. The positive feedback and enthusiasm confirmed the success of the new uniform launch, showcasing Medibank’s commitment to innovation and quality.
Services Provided
Bespoke Print
Designed a unique abstract print in Medibank’s brand colours, making each uniform piece distinct and on-brand.
Dedicated Account Manager
Assigned a dedicated manager for smooth, hassle-free communication and project oversight.
Customised Online Portal with Extended Functions
Built a customised online portal for effortless uniform ordering and management, tailored to Medibank’s needs.
Warehousing, Fulfilment & Stock Management
Handled all storage, packing, and distribution, ensuring uniforms were always in stock and delivered on time.
Services Provided
Bespoke Print
Designed a unique abstract print in Medibank’s brand colours, making each uniform piece distinct and on-brand.
Dedicated Account Manager
Assigned a dedicated manager for smooth, hassle-free communication and project oversight.
Customised Online Portal with Extended Functions
Built a customised online portal for effortless uniform ordering and management, tailored to Medibank’s needs.
Warehousing, Fulfilment & Stock Management
Handled all storage, packing, and distribution, ensuring uniforms were always in stock and delivered on time.
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