I-MED Uniform Case Study
In 2015, I-MED Radiology, Australia’s largest medical imaging network, turned to us for a uniform overhaul. With 4,200+ staff across 300+ clinics, they needed a solution to replace their outdated, uncomfortable uniforms.
Our goal was clear: to provide I-MED with a uniform program that streamlined the experience for staff, allowing them to focus on what they do best—caring for patients.
I-MED Uniform Case Study
In 2015, I-MED Radiology, Australia’s largest medical imaging network, turned to us for a uniform overhaul. With 4,200+ staff across 300+ clinics, they needed a solution to replace their outdated, uncomfortable uniforms.
Our goal was clear: to provide I-MED with a uniform program that streamlined the experience for staff, allowing them to focus on what they do best—caring for patients.
PROJECT SUMMARY
4,200+
Staff Members
300+ Locations
Australia-wide
Healthcare Uniforms
Clinical & Non-Clinical
Project Start
2015
PROJECT SUMMARY
4,200+ Staff
300+ Locations
Healthcare Uniforms
Started 2015
Our Custom Uniform Solution
I-MED picked just a few custom pieces to give their uniforms a unique touch—subtle, but with a clear brand identity that stands out without being too much.
Lightweight Chiffon Scarf: This scarf, featuring a soft gradient of I-MED’s colours, quickly became a go-to for its subtle elegance and added flair.
Woven Striped Tie: This tie in I-MED’s signature colours added a polished finishing piece to the menswear range.
Custom-Colored Orange Belt: An I-MED orange belt added a vibrant pop that made any outfit unmistakably I-MED.
Women’s Keyhole Blouse in I-MED Orange: With its custom orange hue, this blouse captured the I-MED brand in an eye-catching way.
Custom Uniform Solution
I-MED picked just a few custom pieces to give their uniforms a unique touch—subtle, but with a clear brand identity that stands out without being too much.
Lightweight Chiffon Scarf: This scarf, featuring a soft gradient of I-MED’s colours, quickly became a go-to for its subtle elegance and added flair.
Woven Striped Tie: This tie in I-MED’s signature colours added a polished finishing piece to the menswear range.
Custom-Colored Orange Belt: An I-MED orange belt added a vibrant pop that made any outfit unmistakably I-MED.
Women’s Keyhole Blouse in I-MED Orange: With its custom orange hue, this blouse captured the I-MED brand in an eye-catching way.
I-MED's Ready-Wear Uniform Solution
To keep I-MED’s look consistent, we proposed a range of ready-to-wear styles, tailored to keep up with the hustle of healthcare professionals.
FlexStretch Scrubs: An instant favourite, these soft, breathable scrubs are loaded with pockets, making even the longest shifts more comfortable.
Mini Check Shirts: Perfect for those who want a bit of flair, these shirts added a small splash of pattern.
Smart French Navy Bottoms: These durable, easy-care bottoms were the go-to choice for pairing with any top for a smart look.
I-MED's Ready-Wear Uniform Solution
To keep I-MED’s look consistent, we proposed a range of ready-to-wear styles, tailored to keep up with the hustle of healthcare professionals.
FlexStretch Scrubs: An instant favourite, these soft, breathable scrubs are loaded with pockets, making even the longest shifts more comfortable.
Mini Check Shirts: Perfect for those who want a bit of flair, these shirts added a small splash of pattern.
Smart French Navy Bottoms: These durable, easy-care bottoms were the go-to choice for pairing with any top for a smart look.
How We Delivered
Rolling out a new uniform program for a network as vast as I-MED required careful coordination and a personalised approach. Here’s how we did it:
Customised Online Portal: An easy-to-use online portal that gave I-MED full control over their uniform needs—ordering, tracking, and managing everything from one place.
Smart Stock Management: Balancing stock service items with custom pieces, we made sure I-MED had the flexibility to meet demand without overcommitting, while still keeping the unique aspects of their brand front and centre.
Ongoing Support: We’ve continued working closely with I-MED, making sure their uniforms stay up-to-date and their staff remains happy.
The new uniforms were a hit from day one, bringing a fresh, professional look that matched the high standards of care I-MED is known for. Staff felt more confident, and the streamlined process meant they could focus on their patients, not their wardrobes.
How We Delivered
Rolling out a new uniform program for a network as vast as I-MED required careful coordination and a personalised approach. Here’s how we did it:
Customised Online Portal: An easy-to-use online portal that gave I-MED full control over their uniform needs—ordering, tracking, and managing everything from one place.
Smart Stock Management: Balancing stock service items with custom pieces, we made sure I-MED had the flexibility to meet demand without overcommitting, while still keeping the unique aspects of their brand front and centre.
Ongoing Support: We’ve continued working closely with I-MED, making sure their uniforms stay up-to-date and their staff remains happy.
The new uniforms were a hit from day one, bringing a fresh, professional look that matched the high standards of care I-MED is known for. Staff felt more confident, and the streamlined process meant they could focus on their patients, not their wardrobes.
Services Provided
Bespoke Fabric Colour + Prints
Designed several bespoke accessories and garments in I-MED’s brand colours.
Dedicated Account Manager
A single dedicated manager for smooth, hassle-free communication and project oversight.
Customised Online Portal with Extended Functions
Customised online portal for effortless uniform ordering and management, tailored to I-MED’s needs.
Warehousing, Fulfilment & Stock Management
Ensuring uniforms are always in stock and delivered on time.
National Roadshow with Personal Styling & Fitting
Designed a unique abstract print in Medibank’s brand colours, making each uniform piece distinct and on-brand.
'Made-For-You' Uniform Service
Custom-made uniforms for team members with special sizing needs, ensuring everyone looks and feels great at work.
Digital & Printed Uniform Catalogue
Easy-to-use online catalogue for staff to select their uniforms effortlessly.
Services Provided
Bespoke Fabric Colour + Prints
Designed several bespoke accessories and garments in I-MED’s brand colours.
Dedicated Account Manager
A single dedicated manager for smooth, hassle-free communication and project oversight.
Customised Online Portal with Extended Functions
Customised online portal for effortless uniform ordering and management, tailored to I-MED’s needs.
Warehousing, Fulfilment & Stock Management
Ensuring uniforms are always in stock and delivered on time.
National Roadshow with Personal Styling & Fitting
Designed a unique abstract print in Medibank’s brand colours, making each uniform piece distinct and on-brand.
'Made-For-You' Uniform Service
Custom-made uniforms for team members with special sizing needs, ensuring everyone looks and feels great at work.
Digital & Printed Uniform Catalogue
Easy-to-use online catalogue for staff to select their uniforms effortlessly.
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