Healius Case Study: Designs To You
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australian uniform supplier
We helped Healius revive the uniform for their different pathology brands with a versatile uniform collection inspired by their vibrant modern branding.
Healius (formerly Primary Health Care) is a leading Australian healthcare provider operating an expansive network of medical centres, pathology labs, diagnostic imaging, and other specialist services.
Primary Health Care changed its name to Healius in 2018, to signal a modern and progressive new identity for all its healthcare services. With a bright and colourful new branding, Healius was ready to explore new uniform options for their pathology staff.
DTY was awarded the contract following a comprehensive tender process. Primarily, it was the ﬂexibility of our solutions, great performance ratings, and very positive feedback from the wear trials that made Healius choose us over the other uniform suppliers.
Until we took over the uniform contract, each of Healius’ 6 pathology brands had their own uniforms, which means there was lack of consistency across the extensive workforce.
Inspired by the vibrant Healius branding and new modern logo, we designed a colourful print as the centrepiece of the collection. The print was used in our soft knit tops and wrap dress, which proved as the perfect canvas for the print. A selection of stock service pieces and custom accessories complete the look and provide options for individual expression.
With a tight timeline until the roll out, the transition and implementation was carefully planned. As soon as the collection was approved, we commenced production of the garments and accessories.
While production was running, our IT team set up the dedicated online portal and added all the employees, location and entitlement so staff can place orders immediately. Those early orders provided an indicator for SKU distribution and initial uniform uptake for the roll out.
Our styling team were also kept busy with a national roadshow to showcase the new collection and fit team members. Samples sets were sent to other locations to help people with sizing and fit.
The Healius roll out was completed slightly ahead of schedule. In just under 2 weeks we were able to pick, pack and dispatch all the orders to every state and territory in Australia. To make the roll out more efficient we consolidated all the orders by location and state, which not only made it easier for dispatch, but also meant that the all the staff in each location received their orders at the same time.
The new uniform collection was received with much enthusiasm and overwhelmingly positive feedback, with staff especially praising the quality, style and comfort of the garments. “I’ve been working here for 17 years and these are the best uniforms I’ve ever had” said Sandra.
Our online portal helped to streamline orders, returns and management of entitlements, saving time for both managers and staff. With easy ordering, user management and live reports at the click of a button, Healius are now more in control of their uniform program and can make informed decisions.