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Two Smiling Team Members at Ferguson Plarre's Bakehouse Wearing Beige Aprons with Red and White Striped Straps, Standing in Front of a Bakery Display Case.

Ferguson Plarre Bakehouse's Uniform Case Study

With over a century of tradition, Ferguson Plarre Bakehouses is one of Australia’s most enduring family bakeries. In late 2021, seeking to add a modern twist to their brand without losing the essence of their heritage, Ferguson Plarre needed uniforms that blended classic appeal with contemporary style, all while ensuring their team’s comfort.

Our challenge was to craft a uniform solution as unique and cherished as Ferguson Plarre’s famed goodies—because when it comes to style and comfort, we don’t settle for half-baked solutions.

Two Smiling Team Members at Ferguson Plarre's Bakehouse Wearing Beige Aprons with Red and White Striped Straps, Standing in Front of a Bakery Display Case.

Ferguson Plarre Bakehouse's Uniform Case Study

With over a century of tradition, Ferguson Plarre Bakehouses is one of Australia’s most enduring family bakeries. In late 2021, seeking to add a modern twist to their brand without losing the essence of their heritage, they needed uniforms that blended classic appeal with contemporary style, all while ensuring their team’s comfort.

Our challenge was to craft a uniform solution as unique and cherished as Ferguson Plarre’s famed goodies—because when it comes to style and comfort, we don’t settle for half-baked solutions.

PROJECT SUMMARY

250+

Team Members

90+ Locations

in Melbourne

Hospitality + Corporate

uniforms & accessories

Project Start

2022

PROJECT SUMMARY

250+ Staff

90+ Locations

Hospitality + Corporate

Started 2022

Custom Uniforms:
Ferguson Plarre's Signature Apron

At the heart of Ferguson Plarre’s Bakehouse’s fresh new look was the Signature Apron—a bespoke piece that effortlessly blended the bakery’s time-honoured commitment to quality with a splash of modern style.

A staple across all Ferguson Plarre locations, this apron was crafted from premium fabric and materials, and treated with a special coating to keep dirt and stains at bay. Naturally, it wouldn’t be complete without those iconic red straps, adding that unmistakable Ferguson Plarre flair.

To ensure it could handle the daily grind of fast-paced bakery life, we had Ferguson Plarre’s team put the apron through some serious wear testing, proving it was more than ready for anything their team could throw at it.

Custom Uniforms: Ferguson Plarre Bakehouse's Signature Apron

At the heart of Ferguson Plarre’s Bakehouse’s fresh new look was the Signature Apron—a bespoke piece that effortlessly blended the bakery’s time-honoured commitment to quality with a splash of modern style.

A staple across all Ferguson Plarre locations, this apron was crafted from premium fabric and materials, and treated with a special coating to keep dirt and stains at bay. Naturally, it wouldn’t be complete without those iconic red straps, adding that unmistakable Ferguson Plarre flair.

To ensure it could handle the daily grind of fast-paced bakery life, we had Ferguson Plarre’s team put the apron through some serious wear testing, proving it was more than ready for anything their team could throw at it.

Two Ferguson Plarre Team Members, Seen from Behind, Work at a Coffee Machine. One Wears a Beige Apron with Red Striped Straps, While the Other is in a Black Polo with the Brand’s Logo.

Our Ready-To-Wear Uniform Solution

To maintain a cohesive brand look, we introduced a full range of ready-to-wear uniforms, making it easy for Ferguson Plarre’s team to mix and match.

Fan-favourite items include:

Outerwear: Softshell jackets, branded crew necks, and hoodies—perfect for those early morning shifts or when the bakery’s a bit on the chilly side. 

Button-Up Shirts, Polos, and Tees: Versatile enough for everyone from retail staff to head office employees, these options deliver a consistent, professional look across all roles.

Caps and Beanies: The finishing touch that ties the uniform together, offering both functionality and a unified, branded look.

Two Ferguson Plarre Team Members, Seen from Behind, Work at a Coffee Machine. One Wears a Beige Apron with Red Striped Straps, While the Other is in a Black Polo with the Brand’s Logo.

Reliable Stock Service Uniforms

To keep things consistent and effortless, we introduced a full range of ready-to-wear uniforms that made it easy for Ferguson Plarre’s team to mix and match while still maintaining a cohesive brand look.

Fan-favourite stock service items include:

Outerwear: Softshell jackets, branded crew necks, and hoodies—perfect for those early morning shifts or when the bakery’s a bit on the chilly side. 

Button-Up Shirts, Polos, and Tees: Versatile enough for everyone from retail staff to head office employees, these options deliver a consistent, professional look across all roles.

Caps and Beanies: The finishing touch that ties the uniform together, offering both functionality and a unified, branded look.

How We Delivered

  • User-Friendly Digital Integration: We created a custom online portal that made ordering uniforms a breeze for everyone, from franchisees to the head office team. Franchisees could manage orders independently, keeping tabs on inventory, budgets, and compliance, while the head office enjoyed real-time oversight across all locations, ensuring seamless brand consistency.

  • Wear Trials: We didn’t just guess what would work—we tested it. Through wear trials across various roles, we gathered key feedback to fine-tune every garment, resulting in uniforms that are durable, functional, and comfortable enough for daily wear.

  • Streamlined Processes & Savings: Our digital tools didn’t just simplify the process—they made it smarter. By cutting down on admin tasks, we let Ferguson Plarre focus on what they do best: baking delicious treats. Plus, we helped phase out outdated stock, reducing waste and keeping costs in check.

How We Delivered

  • User-Friendly Digital Integration: We created a custom online portal that made ordering uniforms a breeze for everyone, from franchisees to the head office team. Franchisees could manage orders independently, keeping tabs on inventory, budgets, and compliance, while the head office enjoyed real-time oversight across all locations, ensuring seamless brand consistency.

  • Wear Trials: We didn’t just guess what would work—we tested it. Through wear trials across various roles, we gathered key feedback to fine-tune every garment, resulting in uniforms that are durable, functional, and comfortable enough for daily wear.

  • Streamlined Processes & Savings: Our digital tools didn’t just simplify the process—they made it smarter. By cutting down on admin tasks, we let Ferguson Plarre focus on what they do best: baking delicious treats. Plus, we helped phase out outdated stock, reducing waste and keeping costs in check.

Services Provided

Bespoke Apron

A custom-crafted Signature Apron designed to perfectly reflect Ferguson Plarre’s brand values, combining heritage and modern style in a piece that’s as functional as it is iconic.

Dedicated Account Manager

A single point of contact for smooth, efficient communication and project management, ensuring a seamless experience from design to delivery.

Warehousing, Fulfilment & Stock Management

Comprehensive services to ensure uniforms are always in stock & delivered on time, supporting the seamless operation of all Ferguson Plarre locations.

Production Samples & Thorough Wear Trials

Conducted across diverse roles within the company to ensure every garment exceeded the real-world needs of Ferguson Plarre’s team.

Services Provided

Bespoke Apron

A custom-crafted Signature Apron designed to perfectly reflect Ferguson Plarre’s brand values, combining heritage and modern style in a piece that’s as functional as it is iconic.

Dedicated Account Manager

A single point of contact for smooth, efficient communication and project management, ensuring a seamless experience from design to delivery.

Warehousing, Fulfilment & Stock Management

Comprehensive services to ensure uniforms are always in stock & delivered on time, supporting the seamless operation of all Ferguson Plarre locations.

Production Samples & Thorough Wear Trials

Conducted across diverse roles within the company to ensure every garment exceeded the real-world needs of Ferguson Plarre’s team.

Very happy with the presentation. Please pass on my thanks to Maria and the team for the time invested in having us at such short notice.
Lyn W.
Network Aviation
Interior View of Ferguson Plarre Bakehouse Featuring a Prominent Red Cylindrical Counter with the Bakery's Logo, Surrounded by Wooden Panel Walls, Display Shelves Filled with Bakery Goods, and a Seating Area.
Very happy with the presentation. Please pass on my thanks to Maria and the team for the time invested in having us at such short notice.
Lyn W.
Network Aviation

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