Medibank Uniform Case Study: Designs To You
Australian Uniform Supplier
How we worked with Medibank to design a unique, innovative and meaningful uniform collection for their retail staff.
Leading Australian healthcare provider Medibank is one of Australia’s most recognized and trusted brands. Following a brand revamp, Medibank approached us to design a new corporate wardrobe to match their new branding.
The new uniforms needed to express their individual-focused vision and reflect the new vibrant colour palette. Medibank’s emphasis on moving forward also meant that the uniforms needed to look modern, approachable and inclusive. But they also asked to draw attention to their customer-centered approach and focus on individuality through incorporating unique elements into the collection.
Medibank were involved throughout the design process with ideas and inspiration around an abstract print theme. Design moodboards and garment samples made it easy to try out the prints during the development process.
Drawing inspiration from modern art, we created a vibrant and oversized abstract pattern using bold panels in Medibank’s brand colours. The large scale of the print not only creates statement pieces, but it also means that each garment looks unique – working back with Medibank’s focus on individuality.
The new Medibank print was used in soft knit tops and a wrap dress, and paired with custom check shirts in red and navy, as well as French navy suiting pieces. A bespoke polo shirt in Medibank’s signature red colour was added for more casual outfits.
Always looking to innovate, we also developed a new Milano knitwear range as a casual alternative to traditional suiting – The first of it’s kind in the Australian uniform industry. The remarkable stretch and recovery, durability, and colourfastness of Milano knitwear makes this fabric perfect for uniforms and incredibly comfortable to wear.
Before commencing the uniform roll out we organised a national roadshow so the staff can see the new range and try the garments on. Over three weeks our team of stylists traveled to many branches, large and small, and helped team members find their perfect fit.
The highlight of the uniform launch was a fashion show, complete with a catwalk, show bags and much excitement from all involved. Together with models, Medibank’s own team members took to the catwalk for a chance to express their own new look.
Thoughtfully curated, the new Medibank uniform collection was well received and has continued to evolve over the years. Every aspect of the range, from quality fabrics to garment silhouettes was carefully considered, ensuring that each and every staff member can feel proud of being part of Medibank’s history and future.