I-MED Case Study: Designs To You

Informed by the rich heritage of Australian air travel, our design team collaborated closely with Network Aviation to craft and finalize concepts for their new uniform collection. After the designs were approved, we produced samples for the crew, ensuring optimal fit and comfort.

The resulting uniform collection boasts black suiting with striking red highlights, thoughtfully designed to flatter all body shapes and sizes. Key pieces include a chic dress and tops with a distinctive red-trimmed asymmetrical neckline, complemented by a modern single-button jacket in a streamlined cut. Accessories, such as a red leather belt and an ombre chiffon scarf, add a finishing touch to the ensemble.

Crafted from premium fabrics, including Sorbtek® – an innovative polyester yarn with permanent moisture management technology – the collection ensures air crews stay cool, dry, and comfortable. This high-performance fabric is both durable and tailored to meet the specific requirements of air travel.

For further details on the unveiling of these new uniforms, you can read the article on Australian Aviation’s website here.

The debut of the new Network Aviation uniform collection marked a milestone, setting a benchmark with its modern and stylish designs that eloquently captured the elegance of air travel. Launched at a special event, the collection generated considerable excitement and positive reception.

The success of the uniforms extends beyond their ability to translate the design brief into a meticulously curated range. The collection not only achieved a new iconic look for the airline but also delivered on the crucial aspects of comfort and practicality for the crew members. This outcome solidifies the uniforms as not just a visual representation but a functional and well-received wardrobe that aligns seamlessly with Network Aviation’s brand identity.